|Fifty Shades of Ello
By: Mike Bush
Earlier this week, users of Ello received a message from the fledgling social network, explaining that unlike Blogger, Ello would not only allow but would promote National NSFW Month on the service!
Uh, Ello, WTF?
Let’s start with the fact that this feels like what most people would call a PR stunt. Maybe it’s aimed at being a newsjacking attempt at piggybacking Google’s on-and-off decision to clean up Blogger? Maybe it’s just a way to remind people that Ello is still there?
Maybe, as Gizmodo said, it’s a desperate plea to re-attract the masses it once swore were coming…
Nevermind that a boatload of time spent on social networks is spent while people are in their offices (a majority of millennials won’t work at companies that ban social networking, and 1 in 3 would place social media freedom over salary). Seriously, forget the fact that Ello is pushing people off the service when they’re likely to want to be on it.
The worst part of this thing?
It received very little online ink. TechCrunch? Nothing. Mashable? Silent.
If a crummy stunt falls on deaf ears, does it actually make a noise?
Perhaps Ello is just preparing to get stripped down and sold for pieces. After all, given the month they’re celebrating, stripping down seems like the only thing the site has going for it.
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc.
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