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PR Evolving Around Content
By: Doug Bedell
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Mark Schaeffer notes that three of today’s key PR disciplines – SEO, influence marketing and content distribution – hardly existed five years ago, “…but they are absolutely essential to business success today…”

“Can PR’” Shaefer asks, “evolve and embrace these crucial new activities? Time will tell but the smartest professionals will grab hold of these opportunities and drive measurable new value to the enterprise.”

Your questions to act on and answer.


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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