|The Hubble's Epic 'PR' Mission
By: Doug Bedell
Time to pull back for the big picture, the biggest possible picture, in fact, the one that’s been provided by the Hubble Telescope for nearly 25 years now. “In terms of public relations,” notes The Guardian, “the Hubble has been a soaraway success, not just for NASA but for science in general.” Indeed.
The Hubble was launched on the shuttle Discovery to view the universe without the blurring effects of Earth’s atmosphere and it has succeeded mightily. Astronomers have now figured out how to remove much of the blurring in ground telescopes and the Hubble will be replaced by giant telescopes now being built in Chile and Hawaii.
Of course, the Hubble has been much more than merely PR for the space industry. It has provided scientists, and all of us, with insights into the structure and vastness of the universe and our pinprick place in that context. And what a show it’s been in the Hubble’s quarter century!
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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