|Verizon Loses Its Cool on ‘Net Neutrality’
By: Doug Bedell
We’re happy with our current Internet connection and hope it continues as it is in the current fuss over “net neutrality.” We’d like to understand the issues a little better, and don’t think that Verizon, in its vexation over the FCC’s new Internet rules, has been very helpful in issuing a distraught statement, first, in Morse code, then in a cranky old typewriter font.
You’ve got to communicate in today’s world on today’s issues and make your case in coherent, trust-building terms, not (however anguished you may feel) jest in dots and dashes.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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