|PR's Crisis Aim: Maintaining Reputation (Not Just Surviving)
By: Doug Bedell
In today’s fast-moving world, Stanton Public Relations in New York highlights reputation management (and preservation) as PR’s core objective. Be ready for a crisis, don’t improvise should one occur and preserve your organization’s integrity throughout are its themes.
Stanton’s post is well worth taking to heart. Maintaining reputation when winds start blowing is a special challenge.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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