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Scratch These Terms – Just Do It
By: Doug Bedell
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Casting about for a Flack Me post, a stop at the Forbes site is often rewarding, as with Robert Wynne’s offering there on “12 Useless Public Relations Terms.”  Is anybody still talking about “thought leadership” in these tumultuous relational times? Apparently so.

Or “thinking outside the box,” when we’re all in the box being heaved so recklessly (or defiantly) about? Forget hoary, hackneyed terms, folks, and just do it.


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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