| PR for the Birds |
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By: Doug Bedell |
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 Outside of battlefield settings, perhaps, awareness of PR impacts can help promote values that are life-sustaining and enhancing, as in the case of solar power arrays now reaching utility-scale output. They need to be made safe for birds and apparently can be, as this report from a solar project in Nevada indicates.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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