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On the Boardwalk at Atlantic City… (It’s Still There)
By: Doug Bedell
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You don’t hear much about Atlantic City, N.J., anymore, except that while it’s still got its boardwalk and, of more recent vintage, casinos, it’s seen better days. Pinky Kravitz on pressofAtlanticCity.com looks at the resort’s slippage and asks (our paraphrased quote), “Where are the PR people of yore?”

“Last week,” says Pinky, speaking now for himself, “Atlantic City was named the most Romantic City in the nation. It beat out Key West, Florida, and New Orleans, Louisiana. Did you know about it? Don’t you think that story deserved to have some of the romantic sites in Atlantic City in the newspaper or on television? A good public relations person would have gotten that done. Unfortunately, they don’t have one working for Atlantic City.”

Yes, Pinky Kravitz’ lament points up the importance of PR as a continuing vehicle for reputation management, providing that someone’s driving the vehicle.

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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