| Clarity in Labeling Would Help Sell Electric Cars |
|
By: Doug Bedell |
|
 |
 We seem almost to need a study to validate anything new and potentially valuable – but who reads studies? Clarity in labeling, as in the savings expected from hybrid and electric plug-in cars, would help, says a University of Kansas public affairs study. And so it likely would – why wouldn’t that be obvious from the start?
Total cost of owning a hybrid or electric plug-in car, including more than fuel costs, would be helpful, says the study. Remember that a baseline tenet of public relations is clarity of aim and objective. How many agencies, government or otherwise, spend enough time on the ramifications of what they’re trying to accomplish – and stating it clearly – before expecting to accomplish much?
|
|
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
Strategy & Evaluation Manager
Ad Council
New York, New York |
Digital Marketing Specialist
HexaGroup
Anywhere |
Director, Marketing & Communications
Ad Council
New York, New York |
Vaccine Campaign Marketing Manager
Ad Council
New York, New York |
Blog / Content Writer
Internet Marketing Expert Group
Knoxville, Tennessee |
Social Media Manager
Internet Marketing Expert Group
Knoxville, Tennessee |
Account Supervisor
Media Logic
Albany, New York |
Media Planner
Vladimir Jones
Denver, Colorado |
Assistant Campaign Manager
Ad Council
New York, New York |
Art Director
Pavone Marketing Group, Inc.
Philadelphia, Pennsylvania |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|
