|Strumming Away, a Beautiful Relational Statement on Building Guitars
By: Doug Bedell
Bob Taylor of Taylor Guitars makes great use of YouTube for a wonderful relational plea. "...Let's embrace the way ebony really is today." This is public relations at its best, a quiet awareness moment. When it's over nothing more need be said.
Yes, it's also marketing, but it's not so much selling as educating — a good illustration of how intertwined the two disciplines can be. But it's the aim, here a distinctly educational one, that counts.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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