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Eight Tenets of Trust, Edelman's Core Component
By: Doug Bedell
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It wasn’t Edelman’s release of its annual “Trust Barometer” that attracted us to this Forbes column on Richard Edelman, but his thinking on how organizations can build and maintain trust, which is, of course, PR’s core component. Michael Millenson provides eight core tenets that power Edelman and fit any PR practice’s emergence and growth. Well worth your attention.


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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