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RadioShack: The Unplugging of a Legend
By: Shawn Paul Wood
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You like that old-school logo from RadioShack, say retro 1970s from the disco?

That is important to note because the '70s is approximately the last decade in which the tech retailer was relevant. Unfortunately, for the many people who grew up getting VGA cords, VCRs, and those phones with cords in them, RadioShack is this close to filing for bankruptcy. What began in 1921 in Fort Worth, Texas (my home) is about to end just shy of 100 years later. Why? Ironically, technology. 

According to the Fort Worth Star-Telegram, RadioShack is supposed to sell the leases on 2,000 of its U.S. locations to Sprint Corp. and Standard General. As for the rest of the near-4,000 locations, they will be closed. So how technology? Best Buy, and before it, Circuit City, showed the people how to buy electronics in bulk. While people continued to go to the local cell phone store to buy a smartphone, a satellite dish manufacturer to buy dishes, and gaming systems from anywhere, RadioShack found themselves in a quandary, selling power strips and a few sundry doo-dads that you couldn't purchase at Walmart. 

Technology, and the rapid demand for it, is what is closing the retailer, much to the chagrin of GenXers everywhere. The company has lost money (lots of it) for the past 11 straight quarters, largely because shoppers forget about "The Shack" because going to "the store" is much more convenient. What kind of perception turmoil does this pose for other small-shop owners? Are the big boxes posing a threat everywhere? RadioShack used to be "the big guy" and now they are suffering an anorexic demise. 

As the NYSE ceases to sell its stock, RadioShack is expected any time to cave and close up shop. That's an unfortunate sign of the time being turned in the door to read "closed." A sad one, too. Whelp, for whom the closing bell tolls. 

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About the Author
Shawn Paul Wood is a hack-turned-flack with more than 20 years of collective journalism, copywriting and marketing communications experience. Shawn Paul is founder of Woodworks Communications in Dallas, Texas. If you need him, ping him here or follow him on Twitter @ShawnPaulWood
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