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Sage PR Counsel: 'Dance in Reality's Rainbows'
By: Doug Bedell
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One of the most candid depictions of public relations practice we’ve seen comes from Drew Gerber, CEO of Wasabi Publicity in Saluda, N.C. “When you are considering hiring a publicist for your company,” he advises, “make sure they can play where unicorns dance in the rainbows but make certain that they are also grounded in reality.”

Sage advice — read on through Drew’s reflections on the craft. And apply them to your own practice.


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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