| Helping Busy Accountants Relate Digitally |
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By: Doug Bedell |
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 We’re coming into a period – income tax time – when accounting will be on lots of minds, and accountants themselves will be taking a beady-eyed look at possibly everything but social media. Relationally, that could be a mistake. Savvy accounting firms are realizing that a well-executed Web presence can benefit them greatly, like just about anyone else who’s out there.
Here’s a post from Accounting Today illustrating what we mean – “How Accounting Firms Can Navigate the Confusing World of Social Media". It offers the kind of coping tips for accountants that their clients expect from them, only digital ones. Something for PR people to have on hand if they’re thinking of relating to accountants as potential clients.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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