A New Sharing Site Aims to Infect Users With Content

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By: Mike Bush

Sometimes, the headlines write themselves. This post was almost called “Journalists finally correct, PR people are infectious,” but I held off. A new social network called Plague has grown pretty considerably since November, and may force every PR firm on the planet to line the streets near Times Square with interns.

According to GigaOm, Plague’s got more than 35,000 daily active users.

The app works as follows:

User A sees something interesting, and posts it. The four people closest to User A all receive the post and can then continue sharing it, or kill the post on their phone. If enough people keep sharing, it moves virally.

Naturally, if it takes off, real estate with tons of foot traffic will become prime locations for PR professionals.

What do you think? Have you tried out Plague? Would you spread it to a friend?

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About the Author

Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc.

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