|SorryWatch: Making Apologies Genuine
By: Doug Bedell
We’ve come upon SorryWatch, a website that analyzes apologies and is helping to make the use of language careful, genuine and effectively relational. For example, there’s its appraisal of how the Hotel du Pont in Wilmington, Delaware, backtracked after reneging on a group of homeless people on Christmas Day and rated it not a great apology.
For relational strategy, it’s best to consider straight-out what’s honest and genuine and to stick with it. In this case, the hotel lost its way in wordiness that only makes you annoyed. Good job, SorryWatch!
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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