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Suggesting New Year's Resolutions for Five Companies
By: Mike Bush
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In an effort to find out just how long I can drag out the “New Year’s Resolution” theme, I’ve come up with a list of resolutions that I think five companies should consider. Some are based on experiences with a company, and some are just because I’m impressed. Feel free to make any suggestions for other companies in the comments.
  • For Roku: Keep doing what you’re doing, full steam ahead. The company is rumored to be involved in contemplating an IPO. Having been an early mover with major companies now chasing them (Hello Apple TV and Chromecast), Roku is still a major platform in the battle for the living room. Keep it up, guys and gals.
  • For Uber: Leave the jokes to comedians. At the end of the day, Uber has been embattled. Whether it’s because of “off-the-record” remarks about digging up dirt on reporters or any other of the number of, well, odd corporate initiatives, the company needs to identify a (capable) spokesperson and let that person handle all press opportunities.
  • For the PR industry: Don’t send a single pitch unless you’ve read a reporter’s last three stories. The number of Bad Pitch/PR Sucks blogs, coverage, and everything else will decrease tenfold by following this small, simple rule.
  • For Bluehost: Reevaluate the entire customer experience. Many of my freelance colleagues use Bluehost for their web hosting needs (I’m one of these folks). However, many of them have taken to moving to more expensive solutions, feeling like the tipping point of “savings vs. convenience” has been passed. Whether it is lack of documentation, odd billing practices (including arguing over how much one should pay for a free trial), or crazy hold times, the company needs to find its way. All of the freelance cred it has is at stake.
  • For Twitter: Stop trying to be Facebook. Rumors of a revised stream ignoring chronological order make Twitter far, FAR less interesting. I hope Twitter doesn’t throw the baby out with the bathwater, and continues to be the most real-time social network on the web.
If you’re interested in seeing my personal (work-related) resolutions, you can do so here.

Thanks for reading, and Happy New Year (still).


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About the Author
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc. 
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