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Facebook Changes I Would 'LIKE' to See
By: Jeannine Wheeler
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Facebook has done it again! It's changed its news feed, format, and design settings. These changes include everything from enlarged photos to auto-play videos to "resurfaced" content. But what about changes that we would LIKE to see?

You may have some of your own, but here are three that I would suggest.

Tell Me How You REALLY Feel
When your friend’s flight gets delayed (again) or she gets stood up at the bar (again), you want to exhibit a great deal of sympathy, but you’re far too busy to extend a comment. You just want to give her a quick hug or a pat on the back. Yet your only choice is to hit the "Like" button, which sounds a bit callous. You do it anyway, leaving her to wonder if you really are a "frenemy" after all. Wouldn’t it be better if there was a quick click to say how you really feel? Maybe an "I feel your pain" button or a "How unfortunate" button. Or simply: "That sucks!"

Sharing Algorithms
Why is it that you seem to hear from the same friends all the time, yet others appear to have dropped off the face of the earth? Assuming you haven’t been "unfriended," they are just out of your algorithm. Seems Facebook decides who you hear from the most and the least based on some geeky formula that shall remain a mystery. But what about the other 90% of your friends? Shouldn’t you hear from them every once in a while? I’m hitting the "Like" button on this one.

Time Out
Much as an errant child gets put on the naughty step when mischievous, how about if Facebook’s famous algorithm develops a penalty system for users who abuse their friends with too much of the following:
  • The "overseas-trip" brag;
  • The "I’m-eating-overpriced-food-with-some-very-hot-friends" brag; or
  • The "my-kid’s-an-award-winning-braniac" brag.
Since I’m guilty of all of the above, I do hope the penalties are not too harsh.

Speaking of penalties, how could Facebook punish us then? Maybe by:
  • Regularly overriding our privacy settings;
  • Constantly rolling out re-designs; or
  • Over-commercializing our news feeds.
We must ALL be guilty then. Or is it just me?

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About the Author
Jeannine Wheeler is a PR Director who has worked in three countries, including Russia, the US and the UK. She is currently Sr. Vice President of Pure Energy PR, a full-service boutique communications firm with a focus on the energy, healthcare, technology, construction, real estate & land development, tourism & hospitality and food & beverage industries. Jeannine is in the firm's Austin, Texas office.
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