Publicity for Campus Startups Could be a PR Opportunity

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By: Doug Bedell

Relating to your local or even regional university can be an advisable move for PR practitioners, for they can be sources of relational activity that their own PR (also known as “development”) departments may not recognize or have time for.

Take, for example, the recent Wall Street Journal story on research-spawned business startup activity at universities noting that “turning research into viable companies is a challenge, particularly for institutions whose main job is education and research.” Precisely. Campus innovators likely could use some skilful PR assistance. Read on…

Photo: Alan Mickelson, a professor at the University of Colorado, “brought on an entrepreneur to be the CEO of a spinout based on his optical communications technology research.” Photo by Matt Nager for The Wall Street Journal.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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