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Be Careful What You Offer a Reporter: Is it, Indeed, Worthy?
By: Doug Bedell
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At a slack time for worthy PR initiatives — that's to say, interesting items for passing along on Flack Me — we offer some counsel from John Crudele of The New York Post. He's got a list of stories that "public relations folks...begged me to write, but I didn't get around to it." No wonder.

Crudele's list is a reminder that PR isn't, or shouldn't be, a lark, but a carefully focused means of promoting worthwhile information. What's worthy? Something a reporter, and presumably his or her readers, will take to heart. Spend time as the year turns understanding what that indeed might be. 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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