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Creativity on Tap from Valeria Maltoni
By: Doug Bedell
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You may not have time for this during the holidays, but put it aside for later because Valeria Maltoni is very well-intended in providing a primer on creativity, probably the most important of PR attributes. She includes help from John Cleese, Ira Glass and Brian Eno along with “29 ways to stay creative,” all in the form of video clips. You’re provided with instant insights into PR’s foundational discipline. 


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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