#PR: Facebook Sticker Searches Bad for PR?

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By: Gerard E. Mayers

The digital Wall Street Journal’s Personal Tech News segment recently ran a blog piece purportedly saying that “words are dead.” Facebook must think we are, apparently, living in a post-text world. The blog piece by Reed Albergotti, aptly titled “Words Are Dead: Facebook Sticker Is Here,” noted:

“Baked into Facebook’s website and the standalone Messenger app, which recently grew to more than 500 million users, are cute and colorful “stickers” that can be pasted into a message in lieu of actual words.”

Okay… not totally convinced here, but if a picture is indeed worth a thousand words, there may be something to it. The blog continues:

“Communicating with cartoons rather than text can be fun, flirty and perhaps even legally prudent. (Just ask anyone whose emails have ever been made public.)”

Aha. Now it gets interesting….

This blogger is not totally sure if there is a PR application here, but the use of “stickers” in Facebook’s Messenger app might be interesting shorthand and, as the column noted, “perhaps even legally prudent.” But, as the title of this column notes, is it “bad” for PR?

What do my fellow flacks think about this? I would like to know!

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About the Author

Gerard E. "Gerry" Mayers writes about PR and other relevant topics for PR professionals. A former PR manager for Sensor Products, Inc. (currently based in Madison, NJ), he lives in Milford, NJ.

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