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Whirlwind Challenge: Getting Discovered on the Web
By: Doug Bedell
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Have you seriously considered, really seriously, what it takes for you or a PR client to be discovered on the Internet? A lot, squared. We’ve had a prompting  to check with InternetLiveStats.com and find the “total number of websites online right now” to be 1,141,406,743 and rapidly climbing. 

That’s 1 billion, 141 million, etc. Building recognition for clients, which increasingly means web discoverability, becomes a challenge involving knowledge and use of SEO, Email, blogging and other web-related techniques. Maybe you'll strike it lucky with one succinctly written tweet, but don't count on it.  

(Incidentally, InternetLiveStates.com has other rapidly changing tallies on: Internet Users in the world, Emails sent today, Google searches today, Blog posts written today, Tweets sent today, and other pertinent categories.) 

Make no mistake, the competition “out there” is fierce, not only to be frequented but merely discovered. This is a steadily growing area of challenge for PR practitioners. (On September 16, 2014, the site notes, Tim Berners-Lee himself tweeted “internetlivestats.com/watch/websites recently passed a billion websites by their count….”

(By the way, in the few minutes it took to write this post, the worldwide website tally grew to 1,141,410,744 – that’s 4,001 more competitors for surfers’ attention, just like that.) 

(Photo via Socialmedia.biz - Check out their post on Web Traffic, Or: Why organizations  need to tell their stories.)



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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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