Here’s some long, instructive material for pondering over the weekend. Rebekah Liff, chief strategy officer for AirPR, applies Gini Dietrich’s PESO model (paid, earned, shared, owned) to today’s PR challenges. It’s a PR-adapted take on digital marketing.
“If you aren’t using the PESO model for your communications work,” Gini is quoted, “and measuring the meaningful metrics that help an organization grow, you will not have a job in 10 years.”
“She’s being nice. I’d say five,” Rebekah counters.