|'Weird' Austin Christmas Tradition Now Has Its Own Hashtag
By: Jeannine Wheeler
Love it or loathe it, the Austin tradition of decorating roadside Christmas trees now has its own Twitter hashtag (most people love it!).
#360trees — named after the 360 Loop, Capital of Texas Highway where it all takes place — celebrates the tradition of ordinary families picking a tree by the side of the road and adorning it with their own style of decorations, including ornaments, bows, ribbons, and tinsel.
From the downright whimsical to the meaningful to the inspirational, some consider the exercise trashy, while others consider it merry.
Have brands tried to capitalize on the tradition? Primarily, the fun is just for groups of friends and families, with the general consensus that using it as an advertising opportunity is “tacky.”
So far, state and city officials have not prevented the tradition, but they do ask that if people plan on decorating a tree, they are careful when pulling off the highway — and also plan on coming back after the holiday to clean up.
After all, one man’s tinsel is another man’s trash.
And if you are not lucky enough to live in Austin, you can either start your own roadside tradition, or enjoy the fun at #360trees.
Jeannine Wheeler is a PR Director who has worked in three countries, including Russia, the US and the UK. She is currently Sr. Vice President of Pure Energy PR, a full-service boutique communications firm with a focus on the energy, healthcare, technology, construction, real estate & land development, tourism & hospitality and food & beverage industries. Jeannine is in the firm's Austin, Texas office.
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