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#PR: #GivingTuesday Important for CSR
By: Gerard E. Mayers
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In recent years, the three most important dates for marketers are Black Friday, Cyber Monday, and Giving Tuesday.

For flacks involved with clients who have a history of corporate social responsibility or CSR, #GivingTuesday is indeed an important opportunity for creative, and good, public relations coverage. What better way to connect with customers and potential customers than to have stories that revolve around what your clientele does to support #GivingTuesday? Of course, CSR should be a yearlong effort, not just once a year. #GivingTuesday is, however, a chance for organizations to showcase their CSR efforts.
Here is what the Greater New Jersey Conference of the United Methodist Church (to which I belong) says as a comment on #GivingTuesday:

“One of the best presents you can give this holiday is a donation on #GivingTuesday. This is a national movement to raise awareness of the needs of nonprofit organizations throughout the country during the holiday season and is a perfect opportunity to participate in the Mission Fund.   It’s easy and fun to participate. More than just raising money, it helps promote the true spirit of Advent. #GivingTuesday is Dec. 2. Click… to make a gift on Tuesday and then share the news on social media with the hashtag #GivingTuesday/mission fund. Let’s see what we can all do together.”

So what are your client organizations doing this year to support #GivingTuesday? Feel free to share over the next week, via this blog or in the comment section below, what your clients are doing this year for #GivingTuesday!

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About the Author
Gerard E. "Gerry" Mayers writes about PR and other relevant topics for PR professionals. A former PR manager for Sensor Products, Inc. (currently based in Madison, NJ), he lives in Milford, NJ.
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