YouTube (No Surprise) the Place for Video PR

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By: Doug Bedell

Need a primer on using YouTube in public relations? If you’ve got a decent video camera or are planning on getting one, you’re halfway there. The rest of the way is covered, at least on a start-up basis, by ReelnReel in a post, “Ways to Use YouTube in Public Relations.”

“Video sharing sites like YouTube,” ReelnReel notes, “are an excellent way to break the ice because nothing online is as personal and human as video. And right now, few activities online are more popular. In February (of this year) there were 139.2 million unique online video viewers in the U.S. who spent an average of nearly four and a half hours watching video on computers at work and at home. Not surprisingly, YouTube was the leading online brand for video, followed by VEVO and Facebook.”

Need any more prompting than that? There’s a bit more in the ReelnReel post to help get you started.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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