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Journalism Late, Fatefully So, In Joining With Technology
By: Doug Bedell
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What will the near future of PR look like? It’s emerging now and you probably won’t like it as much as the past, because it will be harder to relate effectively to the beleaguered media. That’s the impression we got from Friday’s Reuters Memorial Lecture by Emily Bell, Director of the TOW Center for Digital Journalism at the Columbia Journalism School.

The talk at the University at Oxford was about the interaction between technology and journalism or rather, the late-starting, fateful interaction of those two sectors. “To have our free speech standards, our reporting tools and publishing rules set by unaccountable software companies,” said Professor Bell, formerly director of digital content for The Guardian, “is a defining issue not just for journalism but the whole of society.”  Yet it needs urgently to be done. Read on, and download, here.

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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