| An Uber Eff Up |
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By: Mike Bush |
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 Here is all you need to know. An executive at Uber made statements about hiring researchers to dig up dirt on a reporter and then broadcasting the info they found.
The history of Uber, which is a “ride-sharing” company, is fraught with executives saying dumb things (the company has been in trouble for the way they screen drivers and scam competitors), but this is a whole new level.
This company needs a crisis communicator to get in there ASAP to clean up this mess and, more importantly, stop the bleeding.
Their product is great.
Too bad they keep effing it up with antics like these.
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Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc.
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