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Today's Hardball Media Expectations
By: Doug Bedell
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Nothing is off the record, not even silence. The media expects, and especially with the competitive pressures they're under these days, will insist upon, immediate accountability.  From two or three of the seamiest stories around currently, to anything that gets the media’s, and thereby the public’s, hackles up – nobody’s ever off-the-record. Act accordingly.

Those grungy stories? Of course, they’ve been about Uber, Bill Cosby and Jonathan Gruber, even the New York City Police Department.

(Photo: David Plouffe, now of Uber/ Stephen Crowley/Redux)

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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