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Help Clients Communicate Inside, as Well as Outside, Their Walls
By: Doug Bedell
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Before a client organization focuses on relating well externally, it needs also to be concerned about how effectively it is communicating internally, among its own people. Internal communication awareness and counseling, if not outright organizational development services, ought to be part of a PR services package. 

The Vennli organization in South Bend, Indiana, lists 10 ways in which communication might be improved within organizations. Such a listing is typical of what ought to be covered in an internal communication tune-up, to increase the likelihood that employees and managers will be functioning to everyone’s best advantage, internally and externally. 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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