Evite's '31 Days of Party' Campaign is Definitely Something to Celebrate

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By: Jeannine Wheeler

If content is king, Evite’s brilliant ‘31 Days of Party’ calendar campaign is the whole kingdom. Complete with compelling content, extensive links back to its selling platform, robust social media share, and calls to action, Evite’s ‘31 Days of Party’ is worth celebrating, especially if you like to applaud great marketing campaigns.

By hovering over Evite’s December advent calendar, you can click on any of the 31 days of December to get inspiration for your holiday get-together. Each day gives a reason to party, with a designated and adaptable invitation that users can either send to guests digitally off the Evite platform, or get printed through Evite.

From cookie-baking parties to tree-decorating soirees to Hanukkah to Christmas and right up to New Year’s Eve, Evite not only gives you the party ideas, the invitations, and detailed party recommendations, but also a plethora of opportunities to click on its many sponsored banner ads.

To augment the campaign, Evite is hosting a ‘31 Days of Party’ photo sweepstakes contest, allowing it to substantially grow its email base.

It has also added extensive social media components, asking visitors to share their holiday snaps on social media channels with the hashtag #31DaysofParty for a chance to win money and prizes.

In addition, its ‘31 Days of Party’ Twitter Chat allows Evite to increase its social media base with new followers, fans, user content, and extensive engagement.

Evite’s campaign is a virtual Christmas tree of components, all of which will substantially strengthen the brand throughout December, and no doubt far into the new year ahead.

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About the Author

Jeannine Wheeler is a PR Director who has worked in three countries, including Russia, the US and the UK. She is currently Sr. Vice President of Pure Energy PR, a full-service boutique communications firm with a focus on the energy, healthcare, technology, construction, real estate & land development, tourism & hospitality and food & beverage industries. Jeannine is in the firm's Austin, Texas office.

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