|Crisis Quandry: Feeding the Homeless in Fort Lauderdale
By: Doug Bedell
Here’s a case study that shows what a challenge public relations strategy can be, yet must be pursued nonetheless. Fort Lauderdale, Fla., attracts homeless people and Arnold Abbott, 90, feels it’s his mission to feed them. The city’s tourism leaders, though, are in a swivet over the situation. What might you advise?
The Fort Lauderdale Sun Sentinel offered this editorial on the confrontation – a 90-year-old against tourism interests.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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