|Sponsored Comments Might Just Break the Internet
By: Mike Bush
“There goes the neighborhood,” is only an appropriate phrase when it’s a neighborhood somehow going downhill. Maybe it’s a house on a particular block selling for half of what it’s worth, and everyone else’s property value being brought down. Perhaps it’s as simple as a sewer pipe bursting and making a mess.
So it begs the question, what happens when the neighborhood with the worst reputation goes downhill? “There stays the neighborhood?”
Well, thanks to Disqus, we’re about to find out.
One of the Internet’s largest havens for trolls and most widely used commenting systems is going to allow sponsored comments.
There could be some brand uses here I suppose (maybe if someone says something nice about your brand, you’d sponsor a comment to say "thanks"), although that could be construed as some sort of endorsement (depending on how strict a legal department in your company is).
In general, though, this just seems like taking what’s typically known as the worst part of the web and throwing an advertiser into the mix.
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc.
San Francisco, California
Copywriter, Marketing, Insights and Commun...
University of St. Thomas
Saint Paul, Minnesota
Engel & Volkers Banner
Sugar Mtn, North Carolina
Restaurant & Retail Marketing Manager
Marketing & Communications Director
Museum of Contemporary Art Cleveland
Cleveland Hts, Ohio
Paid Search Analyst
Cox Media Group
Public Relations Manager
DAKCS Software Systems
West Haven, Utah
Digital Marketing Specialist (eCommerce)
GraphicAudio - The Cutting Corporation
Creative Services Manager
MSC Industrial Supply
Melville, New York
Senior Client manager
New York, New York
New Media Jobs