|Good Communication Starts From the Inside Out
By: Doug Bedell
Short of an immediate crisis, consider the climate that PR clients are creating internally before worrying about how they’re doing externally. Internal communication can say a lot about how prepared organizations are to do well externally.
Jeannie Walters makes this highly pertinent point on iMedia Connection, noting that organizations can seem evasive or clumsy to their own employees depending on how well they communicate internally. “We see the same approaches over and over again,” she advises, urging business to avoid an offending “institutional, bureaucratic tone.”
Jeannie provides six highly pertinent examples of what concerns how about internal communications. She’s the CEO/Founder of 360 Connext in the Chicago area and its Chief Customer Experience Investigator.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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