Apple's Tim Cook Makes a Profound Relational Gesture

TalentZoo.com | Beyond Madison Avenue | Digital Pivot | Beneath the Brand

Archives | Categories

By: Doug Bedell

Whatever your sexual orientation may be, you likely haven’t deemed it necessary to be discussing it on the Internet. That’s the way it was with Apple’s Tim Cook, too, until today, when he published a BloombergBusinessweek essay in which he acknowledges being gay, hopefully to help make life easier for others walking with him. It’s a superb relational gesture.

“I don’t consider myself an activist,” Cook writes, “but I realize how much I’ve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.”

So be it, many will say, and thanks for sharing that, Tim.

(Photo by Ashley Gilbertson for Bloomberg Businessweek. We acknowledge, as well, that we first learned of this story on The Huffington Post.)

blog comments powered by Disqus

About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

Flack Me on