|Give A Guy a Break, and Stuff...
By: Mike Bush
So, the San Francisco Giants are again world champions of baseball. Their starting pitcher, Madison Bumgarner, has earned his place among the baseball legends with a performance for the ages. And this morning, somewhere in the bowels of their Detroit headquarters, their corporate communications team is vacillating between beating their head on the desk, and deciding whether or not to make their World Series spokesperson a viral superstar.
In case you missed it, #ChevyGuy became a bit of a sensation after the game.
The gist of the story: The guy memorized a statement. He also brought flash cards with his statement as a fallback option. And in his 15 seconds of fame…he panicked.
From here on out, Chevy corporate comms folks can either hope this goes away (they’re hoping), or they can build an entire campaign around it (it’s ballsy to do so).
But no matter which path they choose…can we please all cut the guy some slack? Public speaking isn’t easy. Speaking in front of a camera isn’t easy. Doing so while interrupting baseball’s biggest celebration can’t make it any easier.
If his wife and kids want to poke fun, good for them. However, those of us on the outside should tread lightly.
None of us knows how we’d react in the same situation.
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc.
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