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Focused on a Pigskin Ball in a Sea of White
By: Doug Bedell
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Ohio State football strategists are especially mindful of an unusually big factor in their game at Penn State tomorrow – the size of the Nittany Lions’ crowd and the noise that it makes. The roar from a crowd of 106,000 in a sea of white can be distracting, if you let it be.

“That’s as loud of a stadium (as) I’ve ever heard,” says Ohio State tight end Nick Vannett. “That’s probably the loudest stadium I have ever played in, honestly. “The white everywhere, it can get a little distracting, but as a team, we are going to go in focused and we have an objective and we are going to come out and hopefully beat them.”

This is just a weekend reminder of the essence of a focused approach to successful communication - an aim, awareness of whatever distractions may exist, steadfastness and keeping your eye on the ball – the objective. 

The last time Ohio State played Penn State at Beaver Stadium, the Buckeyes won, 35-23, despite the noise.  


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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