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Predicting an Uncertain PR Future
By: Doug Bedell
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David Kiu, a Unilever communications vice president, offers one of the most perceptive views of the future of public relations we have seen. “The truth is,” he advises, “no one really knows.” But PR’s  become a multi-threaded conversation powered increasingly by social media “in a world of radical transparency”. Trust and purpose will be its hallmarks, Kiu feels.  

 



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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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