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By: Mike Bush |
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 It’s finally happening. After years of hoping, praying (begging?), and keeping our fingers crossed, those of us who have been advocating cutting the cord from Cable are finally seeing a light at the end of the tunnel.
It started Wednesday, when HBO announced that, yes, they would be unbundling from cable and building a standalone service. Twitter was abuzz (atweet?) with the news, and, actually, there are no other details available.
However, it feels like a win.
Netflix CEO says, and I’m paraphrasing, “It’s about time, and customers are likely to go with both services to get the best content available.” And yes, the utopian society where I can bounce between Game of Thrones and House of Cards without having to fund a reality show I have no interest in watching is getting closer.
Update: CBS says they’re thinking the same thing.
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Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc.
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