By: Mike Bush
It’s finally happening. After years of hoping, praying (begging?), and keeping our fingers crossed, those of us who have been advocating cutting the cord from Cable are finally seeing a light at the end of the tunnel.
It started Wednesday, when HBO announced that, yes, they would be unbundling from cable and building a standalone service. Twitter was abuzz (atweet?) with the news, and, actually, there are no other details available.
However, it feels like a win.
Netflix CEO says, and I’m paraphrasing, “It’s about time, and customers are likely to go with both services to get the best content available.” And yes, the utopian society where I can bounce between Game of Thrones and House of Cards without having to fund a reality show I have no interest in watching is getting closer.
Update: CBS says they’re thinking the same thing.
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc.
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