Wow! Here’s an example of what’s possible these days via seamless PR – an event, enhanced by print coverage, extended by extensive cyber participation, and all returned to the scene of the event with its purpose greatly enhanced. As reported by The Post-Standard in Syracuse, N.Y., the Maxwell School of Citizenship and Public Affairs at Syracuse University is holding a 90^th anniversary celebration partly by asking participants virtually anywhere to download  “thought bubbles” to express what it means to be a citizen, express themselves and then post them on Facebook, Twitter or other social media. Plus there’s a photo booth at Maxwell itself. 

The result of all this multidimensional activity, presumably, will be a greatly enhanced  celebration with participants from just about anywhere. In terms of the expression of sentiments, what was once accomplished chiefly by telegrams from insiders is now open to anyone, anywhere with computer access. And, thus, we have a new kind of opportunity for cyber-assisted PR planning.