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Not So Sweet on Stevia? An Infographic Might Help
By: Jeannine Wheeler
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Classic PR move. If you know some of your consumers might not be completely sold on your product, or its ingredients, de-mystify it. Coca-Cola did just that with a clever infographic on Stevia, a plant extract that it uses in some of its beverages.

Infographics are a great way to make a controversial or new product seem friendly, open, and inviting, as in the case with Stevia, which is used in juices, teas, soda, desserts, sauces, yogurt, pickled foods, breads, and as a tabletop sweetener.

Extracted from the chrysanthemum family and native to Paraguay, Coca-Cola in its infographic presents the ingredient as totally natural and healthy.

“Steviol glycosides extracted from the stevia plant are safe sweeteners permitted for use by numerous international authorities: the Joint FAO/WHO Expert Committee on Food Additives (JECFA), the European Food Safety Authority (EFSA), the Food and Drug Administration (FDA) and Mercosur, among others.”

Infographics are graphic visual representations of information, data, or knowledge that are intended to present complex information clearly and quickly. By using graphics, infographics enhance the human visual system’s ability to see patterns and trends — in this case, the natural progression of Stevia from a plant to one of today’s most popular sweeteners.

The process of creating infographics is referred to as data visualization, information design, or information architecture. The efficacy of infographics is boosted by the ease with which they can be shared out on social media.

They have become a useful tool in the PR industry, as well as other industries such as news gathering, education, and science.

For some of the best, check out Best Infographics.


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About the Author
Jeannine Wheeler is a PR Director who has worked in three countries, including Russia, the US and the UK. She is currently Sr. Vice President of Pure Energy PR, a full-service boutique communications firm with a focus on the energy, healthcare, technology, construction, real estate & land development, tourism & hospitality and food & beverage industries. Jeannine is in the firm's Austin, Texas office.
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