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Insert a Pun with the Word 'Ello' Here
By: Mike Bush
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Say Ello. Ello Mate. What the Ello is that all about? There have been lots of stories beginning with some variation on the name Ello. Regardless of the (sometimes) witty intro, once one of the Talent Zoo (and Flack Me) powers that be sent me an invite to the site, it became pretty obvious what my next post was about.

I don’t want to write this from the “here is how it works” perspective. I’ll leave that to other folks (and FWIW: Mark Traphagen has a great running guide for this). No, I’m more interested in the how the native language of this new site (if it takes off) is going to turn out.

Native language is obviously not a new term (when you go to a foreign country, it’s helpful if you can at least speak a bit of the native language), but for social networks, each network has its own language. Here is my book review of Jab, Jab, Jab, Right Hook by Gary Vaynerchuk, who discusses the native language idea in depth…spoiler alert to my book report: if you’re in comms, you’re going to learn something by reading that book.

Back to Ello. Right now, it feels like there aren’t enough people to define the language, and that makes it a sort of weird psychology experiment to watch. As the social network without ads, will brands be forced to be more human? Or get chased off the service entirely? What should professional communicators know about the site?

As I am writing this, I noticed that John Barnett is promoting work from Frank Strong discussing Ello as well.

Should #PR Pros Sign up for Ello? - Sword and the Script http://t.co/4qQWagDRZK by @Frank_Strong #socialmedia

— John Barnett (@jocmbarnett) September 30, 2014

If you’re on the site, feel free to hit me up and say Ello: ello.co/mikebush
Side Note: There is an Ello account for @garyvee, which is Vaynerchuk’s usual handle. But it’s been silent, and only has 9 followers. Spoof account perhaps? Has Gary V crossed over to the land where he’s become target of the new FakeSteveJobs? Did he try it out and decide it wasn’t for him?

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About the Author
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc. 
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