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Hollywood Warms Up to Climate Change, Gets Cold Response
By: Shawn Paul Wood
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Typically, Hollywood gets behind one cause as a collective front. From child abduction to hashtagging on the Red Carpet, it’s like they have their own Intranet discussing “What do we shill next?" Enter climate change into the fray of the beautiful people.

Lately, movie stars have been vocally and visually active behind developing awareness around global warming/climate change. Question: Does it even matter?

There’s the “King of the World” Leonardo DiCaprio coolin’ out with U.N. Secretary General Ban-Ki Moon, telling everyone his kingdom is dying. And for his efforts, DiCaprio was awarded the “Messenger of Peace” award for being the “new voice of climate advocacy.”

Because that’s good for his lack of self-esteem.
“I pretend for a living. I play fictitious characters often solving fictitious problems. I believe that mankind has looked at climate change in that same way,” said DiCarpio via Hollywood.com. "As if pretending that climate change wasn’t real would somehow make it go away. But I think we all know better than that now.”
Sure, it’s worth good PR points that this guy — and his ilk — are acting as stalwarts for Mother Earth, but is that really what it takes for all of us to pay attention and limit our own carbon footprints? What makes a Hollywood A-lister an authority on something as densely scientific as global warming? Just because you have an ardent passion for something doesn’t mean you understand something.
“Every week, we’re seeing new and undeniable climate events, evidence that accelerated climate change is here, right now,” continued DiCarpio addressing the U.N. “None of this is rhetoric, and none of it is hysteria. It is fact. The scientific community knows it, industry knows it, governments knows it, even the United States military knows it.”
What the rest of us know (or at least assume) is that DiCaprio and his cronies own private jets, multiple homes and vehicles, and possibly even a yacht. What do all of these have in common? Burning gas and emitting carbon in the environment.

If Hollywood really wants to make a statement, don’t do it vocally, do it visually. Install some solar panels. Drive a Prius or a Volt. Stop jetsetting and cruising when it benefits you but hating on corporate tycoons for doing the same thing. You see, PR is a reciprocal thing — if you personify it, the message is conveyed. And if you don’t, the message suffers completely. Leo can be king of the world, but unless he’s sold out to being granola and crunchy, then it’s the equivalent of product placement. Pay for play. And Hollywood is all about games. 

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About the Author
Shawn Paul Wood is a hack-turned-flack with more than 20 years of collective journalism, copywriting and marketing communications experience. Shawn Paul is founder of Woodworks Communications in Dallas, Texas. If you need him, ping him here or follow him on Twitter @ShawnPaulWood
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