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Are you Pitch Perfect?
By: Jeannine Wheeler
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If not, you may want to invest some time in reading a new book that can help you prepare for just about any situation where you are required to present yourself and your ideas. This can include a PR pitch, a job negotiation, a wedding toast, or, indeed, any occasion where you are required to be engaging, persuasive, and effective.

Pitch Perfect by Bill McGowan and Alisa Bowman teaches you “how to say it right the first time, every time.”

McGowan, an Emmy-winning correspondent and founder and CEO of Clarity Media Group, has helped to train hundreds of newsmakers, CEOs, celebrities, authors, editors, attorneys, and athletes — even a few PR executives.

What they have in common is the need to gain a new skill set that will help them to earn new clients, higher salaries, elevated positions, and greater personal and professional influence.
At the core of his teachings are seven main principles: the Headline Principle, the Scorsese Principle, the Pasta-Sauce Principle, the No-Tailgating Principle, the Conviction Principle, the Curiosity Principle, and the Draper Principle (as in Don).

McGowan teaches how to use the principles at work and at home, and to think on your feet — a valuable skill in both arenas.

His illustrates how to communicate effectively, which means avoiding four examples of poor communication, including the Backspace Button Pressers, the Minutiae Lovers, the Expounders, and the Cliché Champs.

If you recognize yourself in any of these, or you just want to achieve new levels of personal and professional development, you may want to invest the time to master these new lessons.

Pitch Perfect is available on Amazon and in the business section of local booksellers. It is published by Harper Business and has a cover price of $27.99.

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About the Author
Jeannine Wheeler is a PR Director who has worked in three countries, including Russia, the US and the UK. She is currently Sr. Vice President of Pure Energy PR, a full-service boutique communications firm with a focus on the energy, healthcare, technology, construction, real estate & land development, tourism & hospitality and food & beverage industries. Jeannine is in the firm's Austin, Texas office.
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