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#PR: NFL's PR Disaster
By: Gerard E. Mayers
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By now I think it is pretty obvious that the entire National Football League (read the word owners) has come under severe scrutiny for how it has handled allegations in the past of domestic violence by team players and/or team staff. Even the NFL Commissioner is under fire, with many wondering out loud if he should still have the job.
Revelations on how the league handled prior domestic abuse allegations in the wake of the Ray Price, the Adrian Peterson, and now the Jonathan Dwyer scandals have rocked more than the sports world. The revelations have, in this flack’s opinion, seriously hurt the league’s reputation, putting it in a serious quandary on how to effectively use damage control and crisis communications.
Just the other day I was speaking with someone in my town of Milford, NJ who has a daughter who works for the NFL player’s association (read the word union). I asked him if his daughter had said anything to him about the whole Ray Price et al mess from the viewpoint of the players. His terse answer was, “They’re embarrassed.”
It is going to be very interesting to see how all this plays out on the legal stage as well as on the PR and reputation stages, and the story is not over yet.

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About the Author
Gerard E. "Gerry" Mayers writes about PR and other relevant topics for PR professionals. A former PR manager for Sensor Products, Inc. (currently based in Madison, NJ), he lives in Milford, NJ.
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