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'PR Measurement Week,' Not to be Shunned
By: Doug Bedell
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We ought to note that this is Public Relations Measurement Week, as promoted by the International Association for the Measurement and Evaluation of Communication (AMEC). With the advent of digital PR, measuring discovery and results is virtually obligatory. Stephen Waddington provides some measuring counsel and leads here.

"My personal call to practitioners," says Waddington, "is to investigate AMEC’s work and if you aren’t familiar with the Valid Metrics Framework please sign up to an education programme."

(Graphic via the Wakeman Agency)

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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