How Do You Look Out There? Building Reputations Online |
By: Doug Bedell |
|
 |
Gini Dietrich has it right. Reputation exists online these days. Not exclusively, of course, but importantly. People head online as readily as pouring their morning coffee. No car to start or bus to take. We were in our local department store last week and found four check-out stations empty. It wasn’t easy to buy underwear there.
So pay heed to Gini as she lists and discusses 14 principles for building your online reputation, starting with creating “a strong online monitoring program” using Talkwalker Alerts. (Did you know about that one?) Reputation doesn't exist exclusively online, of course. (Amazon is an obvious exception.) But it's important to be well-represented online, and Gini points the way.
You can spend some time online explaining who you are. In that sense, PR and marketing are indeed merging.
|
|
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

Digital Marketing Manager Symbridge Greenwich, Connecticut |
3D Modeler and Animator Virginia Economic Development Partnership Richmond, Virginia |
Digital Product Manager Ad Council New York, New York |
Marketing Specialist American Academy of Orthopaedic Surgeons (AAOS) Rosemont, Illinois |
Marketing Manager - Digital Agency First Call Missoula, Montana |
Senior Account Director Desautel Hege Communications Spokane, Washington |
Digital Marketing & SEO Director Ezoic Carlsbad, California |
Digital Marketing Manager (Remote) Squadle Inc Boston, Massachusetts |
Wordpress and Social Media Content Coordin... Ceramic Pro San Diego, California |
Vaccine Campaign Digital Media Director Ad Council New York, New York |
Digital Media Director, Contract Employee Koppert Biological Systems New York, New York |
Social Media & Influencer Marketing Manage... Koppert Biological Systems Oxnard, California |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|