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Ketchum Provides Guidance on Twitter Analytics for PR Use
By: Doug Bedell
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Now that Twitter has made Twitter Analytics available to all its users, Ketchum provides a blog post on "Twitter Analytics Demystified for Public Relations: It's Much More Than a Numbers Game." The post is a great service to Ketchum's PR colleagues everywhere. 


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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