| Beyond Ferguson, Communication Builds Communities |
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By: Doug Bedell |
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 Here are some thoughts in the aftermath, let's hope, of the strife in Ferguson, MO, that might prompt PR people to look around their own communities for opportunities for healing, bridge-building and relational growth. "Lawlessness, wrongdoing, anger and fear," notes Michael Cherenson of Success Communication Group, "often are the matches that light the fuse, but the powder keg is the failure of our communities to build emotional and cultural bridges during moments of calm, connecting people and ideas, communicating, joining to address weighty issues and building credibility and trust between and among citizens and government."
So true, and such a tall order! But community requires communication. How well is that being handled where you are?
(AP Photo)
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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